L’Institut - thought leadership contributor for AMA
L’Institut is proud to announce that we will be a featured thought leadership contributor to the American Marketing Association. We will be contributing to their respected magazine, blog, webinars and conferences. Read our latest post “Beyond polling: Seeing the collective mental framework around a brand or campaign” now available on the AMA site here.
Groupe Police launches in Quebec
A new agency organization dubbed Groupe Police has launched, aimed at helping entrepreneurs and independent agencies thrive in Quebec’s advertising industry, led by Sebastien Fauré, CEO of Bleublancrouge and co-founder of L’Institut Idée, and Jean-Sébastien Monty, president of Bleublancrouge and U92.
Bleublancrouge expands to Toronto
The agency also names a new president in Montreal as Groupe Police eyes more opportunities outside of Quebec.
Bleublancrouge has expanded outside of Quebec and established an office in Toronto, naming Wahn Yoon as its first president.