It’s a challenge to define the core DNA of your brand, let alone do it during a pandemic or extreme social unrest. In the current market environment, a spotlight is shining in dark places, making customers more aware of a company’s values and how it’s interfacing with the world around it. COVID-19 and the fight […]
“Everything we need to reach our potential is in this room, right now!” exclaims our host as a crowded auditorium stands up and cheers. We are two of over 700 women (and several men) gathered to celebrate SheEO’s Global Summit which took place at the Liberty Grand in Toronto March 9 and 10. SheEO founder, […]
In his book, Connected Intelligence, Derrick de Kerckhove speculates on the consequences of massive global networking–and what might happen if it reaches a critical mass of “connected intelligence.” Will the sum total of people’s connected intelligence be vastly more intelligent than any one person’s intelligence could hope to be? He suggests that this proposition points directly to […]
What if you told Picasso that his new style of painting wouldn’t appeal to the art world’s target audiences? Or Steve Jobs that there was no data to support the iPod as the research showed that there isn’t a need for another device for listening to music. Hmmm…. In an era where Big Data is […]
As marketers, strategists and entrepreneurs, this Einstein quote strongly resonated and succinctly explained how we were feeling: Why is it that smart, experienced people with access to incredible amounts of information and data still struggle with developing inspiring and effective strategies? So, we decided to see the world anew. Upon reflection, we realized that we […]
There was once an oceanographer who employed 1000 people to thread the largest fishing net the world had seen. His intention was to throw the giant net over the ocean in order to learn a universal truth about sea life. He cast his net and waited. The years passed and after he finally brought in […]
A hard premise to sell, one might think. How could conditions be unfair to today’s corporate CEO’s, who sit at the apex of our society, wield astonishing decision-making power and make the kind of income that the average citizen would find nearly unimaginable? But in the opinion of L’Institut, the job of today’s CEO is […]
In 2016, Wahn Yoon, spoke at Brightworks Innovation Day, an event which exposes guests to new ideas, new technologies and new approaches to marketing in the digital age. His presentation “What do 21st Century Consumers Really Want from Brands” talks about Wetware, our central nervous system for making decisions is a condition shaped by the […]
In the work that we do with clients, we are often asked how a department or company can become more creative. And how can they, as leaders, help foster creativity? In order to answer these questions, in 2013 we did a map on “I unleash exceptional creativity within my organization”. And, as we discovered, yes, creativity […]
Since the 1950s, and with increasing frequency since the introduction of the internet and our powerful modern computing machines, the term “wetware” has been introduced into our vernacular. “Wetware” is a useful metaphor for the human brain and mind, and allows us to both integrate with, and distinguish ourselves from, the increasingly intelligent machines we […]