Thinking in action

Bleublancrouge expands to Toronto

The agency also names a new president in Montreal as Groupe Police eyes more opportunities outside of Quebec.

Bleublancrouge has expanded outside of Quebec and established an office in Toronto, naming Wahn Yoon as its first president.

Yoon was previously president of Wunderkind and owner of strategy think tank L’Institut Idée, which was formed through a collaboration by Wunderkind, Bleublancrouge and Scientific Intelligence in 2013. At L’Institut Idée, co-founder and principal Penelope Fridman has been named president.

Bleublancrouge is a part of holding company Groupe Police, an “active holding” that was created last year to bring together independent agencies, including Bleublancrouge, Wunderkind, L’Institut Idée and digital agency U92, to foster collaboration between the companies and help protect their independence. This summer, it added interactive and gaming design studio Alice&Smith to its ranks.

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