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David Kincaid joins L’Institut Idée

David Kincaid joins the global laboratory

Toronto, Montreal and Boston, January 12, 2015 – L’Institut Idée (L’Institut), the global think tank and laboratory for Great Ideas, announces the new addition of David Kincaid to the team. Kincaid will act as a business development and strategic advisor to the fast growing new insight, ideation and strategic planning company, a joint venture between Scientific Intelligence, Bleublancrouge, and Wunderkind.

One of Canada’s most renowned marketers, David Kincaid is Founder and Managing Partner at LEVEL5 Strategy Group, one of Canada’s leading strategic consultancies. Prior to founding LEVEL5 in 2002, he helped set Corus Entertainment’s corporate vision as Chief Marketing Officer and led Labatt Breweries’ expansion into the U.S., Mexico, Dominican Republic and Cuba as Senior VP of Marketing and Strategic Planning. He also played a major role in the award winning “Out of the Blue” marketing platform for Labatt and launched the Stella Artois and Alexander Keith Brands.

“David is not only one of the most recognized and respected opinion leaders in the marketing industry, but has been a close ally to Scientific Intelligence since our inception,” says Syd Kessler, partner at L’Institut. “David will play an important role for us in our relatively new venture, as we expand into new categories and markets and continue to develop Great Ideas for forward-thinking companies.”

“I have worked with L’Institut’s unique tool, the Structural Mapping Process®, for many years to gain insight and achieve team alignment with some of my clients. They always achieved an “Aha” moment during the course of every assignment,” says David Kincaid. “I look forward to broadening my relationship with L’Institut principals to include L’Institut’s Master Planning system for Great Ideas. They have a signature way of combining insight, creativity, and strategy that I’ve never seen before.“

David will continue in his role as a Managing Partner of LEVEL5 while taking on other initiatives such as L’Institut.

About L’Institut Idée
L’Institut is a think tank and laboratory for Great Ideas. Operating in Montreal, Toronto, and Boston, with national and global clients, L’Institut was created by a group of experienced innovators and strategists who share a common vision: To encourage and facilitate the development of significant ideas that will permanently change the way organizations operate.

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