L’Institut is proud to announce that we will be a featured thought leadership contributor to the American Marketing Association. We will be contributing to their respected magazine, blog, webinars and conferences. Read our latest post “Beyond polling: Seeing the collective mental framework around a brand or campaign” now available on the AMA site here.
The American Marketing Association (AMA) is the essential community for marketers. It leads an unparalleled discussion on marketing excellence. With content coming from unrivalled scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News, the AMA offers a robust perspective that understands that marketers are expected to provide both solutions for today and solutions for tomorrow.