Thought leadership

What do 21st Century Consumers Really Want from Brands

In 2016, Wahn Yoon, spoke at Brightworks Innovation Day, an event which exposes guests to new ideas, new technologies and new approaches to marketing in the digital age. His presentation “What do 21st Century Consumers Really Want from Brands” talks about Wetware, our central nervous system for making decisions is a condition shaped by the culture we live in. And how L’Institut’s Structural Mapping Process can unlock these secrets.

Watch the full presentation here

 

 

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